Antique wooden advertising case for Nestlé concentrated infant milk
Found in Parisian cellars that served as laboratories and storage rooms for pharmacists preparing their masterful concoctions from 1900 to 1950.
It was used to store products, glass bottles, etc.
Period: Circa 1910–1930
Description
Antique wooden advertising case for Nestlé condensed milk
Found in Parisian cellars that served as laboratories and storage rooms for pharmacists to prepare their prescriptions from 1900 to 1950.
It was used to store products, glass bottles, etc.
At the time, Nestlé milk was considered a prescription product, far from the grocery store shelves and therefore sold in pharmacies.
The box lay dormant in the darkness of the pharmacy's cellars, preserving its stenciled inscriptions from the sun's rays.
The famous nest logo and the words ‘La Santé de l'Enfant’ (Children's Health) are a reminder of the crucial role played by pharmacies in the fight against infant mortality. The patina has been left untreated, ‘in its original state’: see photos.
Period: Circa 1910–1930 – Late Belle Époque or early Roaring Twenties. The thick black lettering is characteristic of Nestlé's early major medical advertising campaigns.
Dimensions: 48.5x33cm Height: 17.5cm Weight: 3Kg
The box is period with signs of wear, drips, stains, etc. The bottom shelf is loose. See photos
Stenciled inscriptions